POF is a popular dating site with a lot of incredible success story for both the company and its users. POF which was launched independently in 2003 became a fulltime business in 2004 and by 2008. In 2009 POF launched a contest with the famous singer “lady gaga” where they allow single members to get together and meet the singer at this time the website was seen in so many music videos and this boosted the number of POF users. In 2010 POF launches their mobile app for iphone and android and 4 years later over 84% of POF member’s log in was from the app. In 2012 during an interview with POF they claimed that millions of relationship and marriages have been created by their platform and it is estimated that over 1 million babies have been born as a result of the website. In 2014 they won the single’s choice award and the editor’s top pick award for a free dating category. Ever since then the success rate of POF have continue to increase and currently POF have over 100 million with over 55,000 daily new member’s sign up and an average of 3.6 million daily log in.