Over the years mamba which is also known as wamba and is currently one of the most popular dating site in Russia has recorded a huge success story. Mamba which was launched 2002 hits 1 million users with a daily sign up of over 7000 in 2004. In 2005 mamba recorded over 5 million users and in 2006 members of mamba hit 9 million with a 1.5 million daily traffic. In 2011, the users amount to 11.5 million with 2 million unique users on a daily. The total number of mamba users increased by 51% from January 2014 to January 2015. These values comprises of both mobile sites users and apps users from both android and ios. In january 2015 the number of mamba mobile app users approaches one million while the mobile site users exceeded 1.4 million for that month. These values shows that app download increased by 77% and new users registration increased by 143% when compared to January 2014. Ever since the success rate of mamba has continue to increase with currently over 30million active members from over 15 countries.